How to Read the Shopify Leaderboards
Shopify revenue leaderboard guide: read the traffic and revenue boards, use the controls, and find the best selling Shopify stores for free.
The SalesTracker leaderboards rank Shopify stores using AI-powered analysis of multiple public data sources, refreshed monthly. The top rows of every board are open to everyone with no account, so you can start with the top Shopify stores by traffic right away.
This guide shows you how to read both leaderboard families, work the Month, Type, and Sort controls, and open a store profile to see its Revenue Snapshot.
How to read the Shopify leaderboards
Each leaderboard is a ranked table of Shopify stores. Every row shows a rank, the store (logo and domain), its Category, an estimated Est. Revenue with a month-over-month change, Units Sold, and the store's Registration date. Work through the steps below to go from a board overview to a single store's detail.
Open a leaderboard
Start on the top Shopify stores by traffic board, titled "Top Shopify Websites by Traffic." It ranks stores by estimated monthly visits so you can see who has the most audience reach.
Switch between traffic and revenue
Move to the revenue board, titled "Top Shopify Websites by Revenue," when you want to rank by estimated monthly sales instead of visits. Traffic tells you who gets seen, revenue tells you who is converting that attention into orders.
Use the Month, Type, and Sort controls
Above the table you have a Month selector for picking a recent month, a Type toggle for switching views (Top, Trending, New, and on the revenue side an Over $1000 board for stores estimated over $1,000 in monthly revenue), and a Sort by control with options for Revenue, Monthly Visits, Revenue Growth, Fastest Growing, and Registration Date. A Top Keywords toggle adds keyword context to the rows.
Open a store profile
Click any store row to open its profile. The profile includes a Revenue Snapshot with estimated revenue, units sold, product count, and variant count, plus a best-selling-products table showing estimated units and revenue per product. This is where a single store on the board becomes a full picture.
The numbers are estimates
Est. Revenue, Units Sold, and visit figures come from AI-powered analysis of multiple public data sources, refreshed monthly. Treat them as directional for ranking stores and spotting movement, not as a store's exact internal accounting.
Traffic boards vs revenue boards
The two leaderboard families answer different questions, so pick the one that matches what you want to learn.
- Traffic boards ("Top Shopify Websites by Traffic") rank stores by estimated monthly visits, with Top, Trending, and New views. Use them to find stores that are pulling in real audience reach.
- Revenue boards ("Top Shopify Websites by Revenue") rank stores by estimated monthly revenue, with Top, Trending, and New views plus an Over $1000 board for stores estimated over $1,000 in monthly revenue. Use them to find the best selling Shopify stores and watch which ones are growing.
A store with strong traffic but modest revenue may have a conversion problem, while a store high on the revenue board with leaner traffic is squeezing more sales from every visit. Reading both gives you the fuller store ranking picture.
Free vs Pro
Crawlers and signed-out visitors see the same content a free user does, so the open rows are genuinely open.
- Free. On each traffic board, the top 10 rows are open to everyone, including signed-out visitors. On each revenue board, the top 3 rows are open. Deeper rows display "Locked." You can also open a store profile and read its Revenue Snapshot, which gives you the estimated revenue, units, product count, and variant count at a glance.
- Pro. The deeper locked rows on every board, the exact revenue figures on gated rows, and the detailed revenue view inside a store profile are Pro. The Revenue Snapshot itself is visible to everyone, but the full detailed revenue breakdown requires Pro.
Frequently asked questions
What is the difference between the traffic and revenue leaderboards?
The traffic boards rank Shopify stores by estimated monthly visits, while the revenue boards rank them by estimated monthly revenue. Use traffic to find audience reach and revenue to find the best selling stores.
Which leaderboard rows are free to read?
On each traffic board the top 10 rows are free, and on each revenue board the top 3 rows are free, for everyone including signed-out visitors. Deeper rows show "Locked" and unlock with Pro.
How does SalesTracker rank stores on the leaderboards?
SalesTracker ranks stores using AI-powered analysis of multiple public data sources, refreshed monthly. Revenue, units, and visit figures are estimates meant for comparing stores and spotting trends, not exact accounting.
What does a store's Revenue Snapshot show?
A store profile's Revenue Snapshot shows estimated revenue, units sold, product count, and variant count, plus a best-selling-products table with estimated units and revenue per product. The detailed revenue view is Pro.
Next steps
Open a live board to put this into practice, or learn how to track the stores you find.
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How to see what apps a Shopify store uses with the SalesTracker App Detector: scan any storefront and map its full app stack by category.
The SalesTracker Watchlist
Track Shopify stores for free with the SalesTracker Watchlist: save up to 10 competitors and never spend a credit watching them.